Oh... Yeah... Schola is Latin for school. A place where you can learn the sine qua non of Latino marketing.

And just about now, if you've landed here because of a google search, you're probably grasping for something relevant and threaded that you can believe in. Perhaps you are the marketing director at a Fortune 500 company, perhaps a CEO of a regional company or local firm that has just been impacted by the reality of a future that will require courting a few of those 43 million plus Latino consumers. Whatever your reason for landing here, know that this can become your tried-and-tested hub for understanding the Latino market, marketing, advertising and persuasion. Bookmark this website as it will build up with extremely potent and leverageable content. Make sure you visit the Q&A section and submit your own questions.


The Olé Degree
A great place to start while we inject this site with rich Latino consumer insight is by familiarizing yourself with The Olé Degree. This is available on PDF for free... But only for a few months. After that, you can purchase the book here through Paypal for $20 or on Amazon.com. An audiobook will be forthcoming and it too will be downloadable here on mp3/4 or on audible.com. Just as "Who moved my cheese?" used the metaphor of cheese to explain change, The Olé Degree uses a similar approach to give the reader a first-hand, emotional sense of the inevitable emerging markets that stand to make or break today's top marketing executives and business leaders. It's fiction, but not really. Read it at your own risk! Decide at what degree of proficiency you have arrived. Beware though... This is the most dangerous marketing book you may ever read.