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Bullshit Meter
Ever since the advertising establishment made up the NOVA story about the car that wouldn't go, there has been so much more BS in the world of Latino marketing. Just to set the record straight, the NOVA story is an urban legend. It never happened. Heck, it's even a brand of gasoline in Mexico. Why would a Latin American country make a mistake like this if NOVA is ultimately a Latin word meaning a "new star"? Regardless, this famous story, after constant repitition, became a fact and today, similar stories have brought shame and fear to the marketplace. If this is concern for you. If you feel vulnerable as a marketer or company owner to shady sales pitches, let us offer our noses.
A Virtual Olfactory Factory
If we smell it, we call it. Regardless of consequences. When we are commissioned to test a business plan, marketing campaign or advertising message targeted to a Latino audience for its sound consumer insight, business proposition and proper BrandFraming, we divert disasters, protect our clients and save thousands, if not millions, from misguided spending. And we can provide the adjustments necessary to safely redirect the core message and strategy. How do you sift through all the BS? Want us to have a sniff at your plans to seduce the Latino market? Let's arrange a meeting and upon reaching an agreement, we'll tell you how on-target or completely off-base you are. And we'll do it in the nicest possible way.
What is this Worth?
This could save you millions of dollars in media expenditures, lost revenues and lost opportunities. Usually, this process can be handled relatively quickly, raising pink and red flags when necessary. Yes, we can be an advertising agency's worst nightmare or their most valued ally depending on their expertise and respect for the Latino customer and the principles of persuasion. Regardless of the case, we provide one of the most valuable benefits in this unchartered Latino Marketplace because we know where the hidden paths to persuasion lie. Contact us at BS@latinomarketing.org if you want to find out more about this service
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